How to build a successful designer clothing business
What is your product type?
Everyone has always told you that you have a flair for design and fashion. That you have a talent for color and coordination. An eye for trends. A gift for sewing and ornamenting. It had always been you dream to have your own successful clothing line.
fully understand that they are two major aspects of your business that must be addressed thoroughly for you to launch successfully: The designing and technical aspects and the marketing.
There is simple no other way around this. If the details of the logistics and the marketing are not painstakingly planned and implemented, your efforts and backbreaking work will be for naught.
You have to have the ability to implement both the manufacturing and physical handling of your product and get the word out to the public at large so that customers know what youNew Clothing Line have to offer—and be convinced to buy it.
In this article, we will focus on marketing. As you know, this is not an easy economy to maneuver. However, during the Depression of the 1930s, the brands that continued with marketing were the ones that not only survived, but grew to take over market share of other failing firms.
Inexpensive ways to build a brand include giving serious thought to your business and product names, the logo(s), the mission statements, and the presentation, which is often a storefront, a tradeshow booth, or a website. The product itself must have this presentation, which is why you much pay very close attention to labeling
In our opinion, the marketing of your “brand” in the 21st century is likely best done by internet. There are times when a good placement at an optimal placement booth at a industry trade show will turn a good profit and catapult your brand into public awareness. However, we have found that with the clothing and textile industry, without solid internet marketing, many of your tradeshow dollars will be wasted.
A “Brick and Mortar” store is yet another option, but again, our experience is that unless you have considerable capital and a very large inventory, you could get over your head very quickly. Furthermore, the best retail locations that have the highest foot traffic fetch the highest premiums, which is often out of reach for small start ups.
Therefore, your best bet is internet marketing. You have the potential to spread awareness of your clothing brand all over the world, and if you do a lot of the footwork, you can accomplish this very inexpensively.
Here are the basic steps. We will expand on these in future articles, so stay tuned!
- Establish your brand and logo
- Design your website–pay very close attention for showcasing your brand here
- Sign up and get connected with every relevant business site you can find. Manta and Jigsaw are just a few to name.
- Compose thoughtful press releases and syndicate these to as many outlets as possible. Put a link to your website and convert these eyeballs into visitors. Offer coupons, free information, etc., in exchange for email contacts.
- Set up pages at all of the major social networking sites
- Send newsletters (you can use your press releases) to your in-house list of customers or visitors you have built up.